KFC remind us of the power of great copywriting.
KFC has been at it again… being irreverent and lighting up our marketing feeds with their ‘Don’t be a Tosser’ campaign. Amusing (even LOL), highly shareable, on brand and on-trend in the socially responsible vibe of a Covid world. And consumers love it. But as we doth our caps to the KFC team we might want to look a little close at what or rather who was behind this a great piece of brand comms. Of course, there’s consumer insight in there and an accommodating brand personali