WORK

To give you a favour of what we could achieve together I've included some examples of previous projects in my 5 key areas of expertise.

With over 20 years in the industry I have a wealth of experience on a diverse range of projects. Been there done that? Probably. 

  • Brand strategy

  • Go to market development

  • Insight & market research

  • Digital marketing

  • Marketing planning & activation

Go to Market Strategy & Launch

Working with the Category Team at Tommee Tippee to develop a new bottle proposition in the Anti-colic space. The resulting project launched the Advanced Anti-colic baby bottle and has become a dominant player in the anti-colic space in the UK, US and Australia.

End to end go-to-market management including:

  • Insight & consumer research

  • Proposition & packaging development

 

  • Global campaign development

  • Launch assets & production

  • Digital launch planning & execution 

  • Social & influencer strategy

 

  • Trade marketing support

Corporate Rebrand

As a growing dynamic company, Mayborn Group needed to move their brand on to be more in line with their ambition to become the world’s number one baby company. It’s original sterile brand needed reimagining to reflect the core vibrancy and diversity of the company culture and it’s position as market leader in the baby and toddler category. As the Global Head of Brand Build, Louise was responsible for the full rebrand including the design concepts for the move to a 30,000 sq ft office building.  

  • Brand Identity

  • Creative concepts

 

  • Digital brand execution

  • Office interiors brand design

  • Brand values creative interpretation

© 2020 by Louise Mustard.